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Nonprofit embraces big data analytics strategy

Nonprofits don't generally have the resources of traditional enterprises, which can make implementing a big data analytics strategy difficult. But one group showed it's possible.

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Machine learning algorithms demand explanation

The business value of machine learning algorithms isn't always obvious. As the top data scientist at one analytics services provider knows, they often require some explanation to business audiences.

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Data-driven strategy helps investors sidestep Brexit risks

The Brexit vote caused an enormous shock to the world's financial systems and cost investors a lot of money. But a data-driven strategy and machine learning tools helped some avoid the risks.

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Five A/B testing strategies for effective web design

Many businesses lack a clear A/B testing strategy when implementing changes to their websites, which means they often miss out on potential opportunities to drive improvements in site performance.

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Business Analytics/Business Intelligence Basics

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    A/B testing (split testing)

    A/B testing is a statistical method used to assess proposed changes to a product or service.

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    Five A/B testing strategies for effective web design

    Many businesses lack a clear A/B testing strategy when implementing changes to their websites, which means they often miss out on potential opportunities to drive improvements in site performance.

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    data science as a service (DSaaS)

    Data science as a service (DSaaS) is the delivery of analytical reports and data products with embedded analytics produced by a service provider's team of data scientists to a client enterprise.

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