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2014 was the year of big data value over hype

Big data has been hyped up for years, but this past year businesses started to move beyond all this hype to find ways to get real value out of the technology.

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When targeted marketing misses the mark

Targeted-marketing campaigns don't always find their mark. When they go astray, the results can be ugly.

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Analyzing customer data leads to a win for game maker

King Digital Entertainment was losing players of "Candy Crush Saga" at an early stage in the online game -- a problem it solved with help from a customer data analytics project.

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Customer analytics gives users leads on business value

Leading-edge companies are relying on customer analytics to help drive their marketing and service strategies. But there's more to the process than throwing data at analytics tools.

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