New & Notable


Reports take the temperature of the BI tools market

Two new reports from Dresner Advisory Services assess the features that users are looking for in BI tools and which vendors are delivering.


Salesforce adds big data platform partnerships for Wave

Salesforce is getting more involved in big data analytics, with new partnerships that open up its cloud-based Wave analytics technology to Hadoop and other big data systems.


Data analytics challenges multiply for global companies

Varying privacy laws on data collection and analysis in different countries can make unified business intelligence approaches difficult for global companies.


To embrace change, CEOs must drive analytics initiatives

Everyone knows executive support for analytics initiatives is important, but CEOs are starting to get behind analytics like never before.

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    revenue attribution

    Revenue attribution is the process of matching customer sales to specific advertisements in order to understand where revenue is coming from and optimize how advertising budgets are spent in the future.

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    Developing the chief data, chief analytics officer roles

    Chief analytics officers and chief data officers can help get more value from data. But as more businesses add CAOs and CDOs, they'll have to think of how the roles fit in the organization.

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