Are business intelligence certifications worth it?
What's your take on business intelligence certifications? I'm looking into
becoming a certified business intelligence professional (CBIP) but I want to make sure it's the
I am beginning to see more business intelligence certifications show up on resumes --
especially the CBIP. What the certification tells me is that the person has been through an
excellent set of classes at The Data Warehousing Institute and has a desire to learn and/or convey
their learning. These are great things. So yes, I believe the certification is somewhat correlated
to business intelligence knowledge. However, business intelligence certification is one data point
and an employer (or client) would be selling themselves short if they use it as a sole inclusion or
exclusion criteria. I have a business
intelligence competency test
that I use before an interview, but the interview is key.
Many excellent business intelligence professionals will come into their certifications only
opportunistically. In order to recommend getting certified or not to an individual, I would need to
understand the opportunity cost of not doing it. Who is paying for it? What current
opportunities will you or might you be forgoing?
The upside of having a business intelligence certification is probably getting a closer look at
the resume during the engagement process. But, even as a CBIP, you will still need the requisite
experience and a good interview.
More on certification
BW certification: Tips, advice and skepticism
This was first published in June 2007