Incidentally, as 'enterprise search' becomes a preferred manner of data access, we could see it soon overtake CPM...
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in labeling and hyping, despite the fact that it refers to the manner of query and BI and CPM refer to the usage of the data in the query.
- More news on the convergence of BI and CPM:
- Gartner sees BI, CPM together for the long haul
- BI, CPM converge, content intelligence emerges
- BI and CPM are complementary and must co-exist, analyst says
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