Q

Defining web business intelligence (WBI), data mining and data warehousing

Analytics expert William McKnight defines web intelligence (WI) -- often referred to as web business intelligence (WBI) -- and explains the differences between data mining and data warehousing.

What is web intelligence? What is the difference between data mining and data warehousing?
Web intelligence (WI), also referred to as web business intelligence (WBI) has been taken to mean many things, but I think from a data warehouse/business intelligence practitioner's standpoint, web intelligence refers to the analysis of web clickstream patterns.

Data warehousing is the process of collecting data from across disparate company sources into an architecture designed

for data access. Data mining is one of those data access mechanisms although mining can occur against data not in data warehouses. Data mining is the means of automating discovery to explore and identify new business insight.

This was first published in May 2006

Dig deeper on Business intelligence data mining

Pro+

Features

Enjoy the benefits of Pro+ membership, learn more and join.

Have a question for an expert?

Please add a title for your question

Get answers from a TechTarget expert on whatever's puzzling you.

You will be able to add details on the next page.

0 comments

Oldest 

Forgot Password?

No problem! Submit your e-mail address below. We'll send you an email containing your password.

Your password has been sent to:

SearchDataManagement

SearchAWS

SearchContentManagement

SearchCRM

SearchOracle

SearchSAP

SearchSQLServer

Close