We know we want to do more with retail customer analytics, but we’re not sure where to start. What advice do you
have for developing a customer data analytics strategy? We’re a midsized retailer.
Start by examining your current customer-focused key performance metrics to determine if they meet your business objectives. In many cases they will not, and therefore you should look to produce a more balanced set of metrics that reflect your business goals and objectives, will drive the behaviors you expect from your customer facing-employees, and will measure both efficiency and effectiveness (outcomes). The next step is to identify the data sources you need to access to produce your new metrics and then start to look for technology that can produce the metrics you require.
Dig deeper on Customer analytics
Related Q&A from Richard Snow
If you’re collecting customer data for analysis, learn about options such as data integration technology and third-party systems for collecting ...continue reading
Learn the basics of what social media analytics software is and how it and text analytics can benefit companies. Get a definition of and use case for...continue reading
Every piece of customer data you can collect is potentially important to your customer analytics program, according to customer data analytics expert...continue reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.