Answer

Developing a retail customer analytics strategy and plan

We know we want to do more with retail customer analytics, but we’re not sure where to start. What advice do you have for developing a customer data analytics strategy? We’re a midsized retailer.

    Requires Free Membership to View

Start by examining your current customer-focused key performance metrics to determine if they meet your business objectives. In many cases they will not, and therefore you should look to produce a more balanced set of metrics that reflect your business goals and objectives, will drive the behaviors you expect from your customer facing-employees, and will measure both efficiency and effectiveness (outcomes). The next step is to identify the data sources you need to access to produce your new metrics and then start to look for technology that can produce the metrics you require.

This was first published in April 2010

There are Comments. Add yours.

 
TIP: Want to include a code block in your comment? Use <pre> or <code> tags around the desired text. Ex: <code>insert code</code>

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy
Sort by: OldestNewest

Forgot Password?

No problem! Submit your e-mail address below. We'll send you an email containing your password.

Your password has been sent to: