Fastest way to learn business intelligence (BI)
My company decided to centralize all marketing analytics within one single
area. This area is a combination of market research and internal database analytics. I personally
have a background in the market research field and have been chosen to lead the initiative. What's
the best and fastest way to learn business intelligence (BI)? Where can I get BI
Congratulations on your position. Remember to gear your efforts towards bottom-line results of
the business, making sure everybody understands how you are forging that link. Analytics is the key
to success in marketing today, no doubt about it.
I'm glad you have centered on business intelligence (BI) for your studies, instead of diving
headlong into marketing analytics and missing out on the broad capabilities that business
intelligence can provide.
As for learning about business intelligence, you're very close. For more resources and advice,
browse SearchDataManagement.com's BI
This was first published in May 2009