Q

Is your company primed for social media analytics?

Are some companies primed to get more use out of social media analytics than others are? Find out, plus learn how a social media analytics strategy compares to BI strategies.

Do you find that certain companies in certain industries get more or better use out of social media analytics than

others do? If so, which kinds of companies are primed for it?

Companies that make hay out of social media are the ones that dispense with the “why is there air?” conversations and get straight to the tactics of making it work. Developing a corporate social media strategy is all well and good, and social media analytics tools should be a key part of that. Knowing that you want to increase your “share of conversation” online is a laudable accomplishment. But social media analytics serves the same purpose as “regular” analytics: It tells companies what’s going on so that they can make adjustments to their operations or strategic objectives.

The problem with social media is just like the classic BI problem: When you get it to work, what do you do with it? A hundred people signed up as fans on your corporate Facebook page yesterday? Very interesting. People are talking about your brand on Twitter? Kewl. A social community is buzzing about your flagship product? Awesome. But now what?

This is less of an industry issue (though I would submit that industries with heavy customer service demands, such as communications and manufacturing, are certainly primed for social media analytics). It’s really about understanding what’s going on – and then taking action.

This was first published in November 2010

Dig deeper on Customer analytics

Pro+

Features

Enjoy the benefits of Pro+ membership, learn more and join.

Have a question for an expert?

Please add a title for your question

Get answers from a TechTarget expert on whatever's puzzling you.

You will be able to add details on the next page.

0 comments

Oldest 

Forgot Password?

No problem! Submit your e-mail address below. We'll send you an email containing your password.

Your password has been sent to:

SearchDataManagement

SearchAWS

SearchContentManagement

SearchCRM

SearchOracle

SearchSAP

SearchSQLServer

Close