Business intelligence is generating impressive returns in a variety of industries. It's hard to imagine an industry that doesn't have a need and some excellent case studies. Customer-focused marketing generates some of the highest ROI. So those industries that deal with end consumers like retail, telecommunications, and healthcare and even consumer goods tend to generate some of the highest ROI. See the Data Warehousing Institute (www.dw-institute.com) and DM Review (www.dmreview.com) recent Best Practices results for examples from most every industry of high ROI generating Business Intelligence.
This was first published in May 2003