Answer

Tips for choosing KPI dashboard metrics and business metrics

What key performance indicators (KPIs) or metrics do you recommend we measure in our executive dashboards?

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I would recommend looking at the categories of where business is generated through commerce and sales and then at cost centers that need to be monitored and managed, such as your workforce and operating units. Then, by layering on a range of customer metrics that look at acquisition, satisfaction and churn levels, you can start to expand into other KPI dashboard metrics that are intertwined with those initial ones and most likely impact your company’s performance against them.

This was first published in April 2010

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