I am an MBA student considering a specialization in business intelligence (BI). Unfortunately, I am not a very technical person. My strength is marketing and I was under the assumption that BI will help me become a better marketer. Is it a wise decision for me to study BI for three weeks?

    Requires Free Membership to View

    Login

I do think BI will help you become a better marketer. Marketing analytics has become an important area for many organizations. Understanding a company's customers and buying patterns is critical, so I think is was very wise to study BI and continue to do so. You don't have to be the one who builds the backend of the marketing analytics system -- you could work closely with the developers to ensure the system will produce the appropriate business information.

This was first published in November 2008

Join the conversationComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.
    Back to top