What is Enterprise 2.0?

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Think of Enterprise 2.0 as the extension of Enterprise 1.0. The former really involved the advent of corporate email, intranets, and ERPs. I personally define Enterprise 2.0 a bit more broadly than people such as Andrew McAfee. Enterprise 2.0 encompasses emerging technologies, not just social networking and other collaborative software. I use the term to include technologies such as:


Some of these technologies are hardly "new" but, as a percentage, few organizations have attempted to utilize these tools for all sorts of reasons. Many of those that have ventured into these largely uncharted waters have met with, at best, mixed results. (I could quote a whole bunch of statistics here since I've been doing a great deal of research but, for now, trust me.)

This was first published in October 2009

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