Q

Who should own customer analytics for best results?

What department or group should own customer analytics for best results? Get an expert’s take on customer data analytics ownership and find out who needs to take part in the ownership for success.

What department or function should own customer analytics for best results?

Ideally customer analytics should be owned by a cross-functional group that is responsible for managing customer relationships and the customer experience. The group should include representatives from marketing, sales, customer service, IT and business analysts.

This was first published in April 2010

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