Who should own customer analytics for best results?

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Who should own customer analytics for best results?

Who should own customer analytics for best results?

What department or function should own customer analytics for best results?

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Hannah Smalltree, Editorial Director

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Ideally customer analytics should be owned by a cross-functional group that is responsible for managing customer relationships and the customer experience. The group should include representatives from marketing, sales, customer service, IT and business analysts.

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This was first published in April 2010

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