Pervasive business intelligence is a big deal because people typically need actionable information in order to do their jobs. Companies without broad BI capabilities tend to make decisions based on gut feelings or instinct, which isn't a good way to do business.
Effective business intelligence results from a combination of best practices and corporate culture. And the best implementations I’ve seen are ones in which everyday knowledge workers are being empowered by access to information and decision-making responsibilities. It’s relatively easy to make a good decision when you trust your data and the information is easy to find.
This was first published in April 2011