The Google Analytics dashboard is a user interface to the company’s Web analytics product. Google Analytics is a free service that provides statistics and basic analytical tools for marketing and search engine optimization (SEO) purposes.
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Within the dashboard, users can save profiles for multiple websites and either see details for default categories or select custom metrics to display for each site. Available categories for tracking include content overview, keywords, referring sites, visitors overview, map overlay and traffic sources overview.
The dashboard can be viewed on the Google Analytics site and is available through a widget or a plug-in for embedding into other sites. Customized Google Analytics dashboards are also available from independent vendors.
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- See a demonstration of customized reporting through the dashboard in the YouTube Google Analytics channel.