A - Definitions

  • A

    A/B testing (split testing)

    A/B testing is a statistical method used to assess proposed changes to a product or service.

  • ad hoc analysis

    Ad hoc analysis is the term commonly used in businesses to describe a product (analytical report, statistical analysis or model, or other report or summary of data) produced one time to answer a single, specific business question. 

  • advanced analytics

    While the traditional analytical tools that comprise basic business intelligence (BI) examine historical data, tools for advanced analytics focus on forecasting future events and behaviors

  • analytic database

    An analytic database is specifically designed to support business intelligence (BI) and analytic applications, typically as part of a data warehouse or data mart.

  • Apache Spark

    Apache Spark is an open source parallel processing framework for running large-scale data analytics applications across clustered computers. It can handle both batch and real-time analytics and data processing workloads.

  • association rules (in data mining)

    Association rules are if/then statements that help uncover relationships between seemingly unrelated data in a transactional database, relational database or other information repository.  

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