C - Definitions

  • C

    Campbell's Law

    Campbell's Law is the observation that once a metric has been identified as a primary indicator for success, its ability to accurately measure success tends to be compromised.  

  • cloud analytics

    Cloud analytics is a service model in which one or more key element of data analytics is provided through a public or private cloud.  Cloud analytics applications and services are typically provided through a subscription-based or utility (pay-per-use) model.

  • collaborative BI (collaborative business intelligence)

    Collaborative BI (collaborative business intelligence) is the merging of business intelligence software with collaboration tools, including social and Web 2.0 technologies, to support improved data-driven decision making.

  • customer analytics (customer data analytics)

    Customer analytics, also called customer data analytics, is the systematic examination of a company's customer information to identify, attract and retain the most profitable customers.

  • customer intelligence (CI)

    Customer intelligence (CI) is information derived from customer data that an organization collects from both internal and external sources.

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