Data visualization Definitions

  • A

    ad hoc analysis

    Ad hoc analysis is the term commonly used in businesses to describe a product (analytical report, statistical analysis or model, or other report or summary of data) produced one time to answer a single, specific business question. 

  • B

    business intelligence (BI)

    Business intelligence (BI) is a technology-driven process for analyzing data and presenting actionable information to help executives, managers and other corporate end users make informed business decisions.

  • business intelligence dashboard

    A business intelligence dashboard is a graphical interface that displays the current status of metrics and key performance indicators (KPIs) for an enterprise.

  • C

    collaborative BI (collaborative business intelligence)

    Collaborative BI (collaborative business intelligence) is the merging of business intelligence software with collaboration tools, including social and Web 2.0 technologies, to support improved data-driven decision making.

  • D

    d3.js (data-driven documents)

    D3.js (data-driven documents) is a library of JavaScript code that enables users to input their own data into prebuilt visualizations. The code allows users to generate graphics in frequently used web formats like HTML, CSS and SVG.

  • data artist

    A data artist is a business analytics (BA) specialist who creates graphs, charts, infographics and other visual tools that help people understand complex data.

  • data exploration

    Data exploration should be the first step in any data analysis. Its purpose is to familiarize analysts with the features of the dataset with which they are working.

  • data visualization

    Data visualization is a general term that describes any effort to help people understand the significance of data by placing it in a visual context.

  • E

    enterprise mashup (or data mashup)

    An enterprise mashup is the integration of heterogeneous digital data and applications from multiple sources for business purposes. An enterprise mashup is also sometimes known as a business mashup or, less precisely, as a data mashup.

  • G

    Google Analytics dashboard

    The Google Analytics dashboard is a user interface to the company’s Web analytics product. Google Analytics is a free service that provides statistics and basic analytical tools for marketing and search engine optimization (SEO) purposes.

  • H

    heat map (heatmap)

    A heat map is a two-dimensional representation of data in which values are represented by colors. Heat maps allow users to understand and analyze complex data sets.

  • K

    key performance indicators (KPIs)

    Key performance indicators (KPIs) are business metrics used by corporate executives and other managers to track and analyze factors deemed crucial to the success of an organization.

  • L

    location intelligence (LI)

    Location intelligence (LI) is a business analysis tool capability that enables companies to gather geographic- and location-related data to better understand global, regional and local business trends.

  • O

    OLAP dashboard

    The “OLAP” designation indicates that one or more of the graphs or reports (sometimes referred to as “panes,” in the dashboard) are based on an OLAP (Online Analytical Processing) data source. 

  • P

    performance scorecard

    A performance scorecard is a graphic or an application that depicts the progress over time of some entity, such as an enterprise, an employee or a business unit, toward some type of goal.

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