R - Definitions

  • R

    R programming language

    The R programming language is an open source scripting language for predictive analytics and data visualization.

  • real-time business intelligence (BI)

    Real-time business intelligence is an approach to data analytics that enables business users to get up-to-the-minute data by directly accessing operational systems.

  • revenue attribution

    Revenue attribution is the process of matching customer sales to specific advertisements in order to understand where revenue is coming from and optimize how advertising budgets are spent in the future.

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