Text analytics Definitions

  • A

    ad hoc analysis

    Ad hoc analysis is the term commonly used in businesses to describe a product (analytical report, statistical analysis or model, or other report or summary of data) produced one time to answer a single, specific business question. 

  • B

    big data analytics

    Big data analytics is the process of examining large and varied data sets -- i.e., big data -- to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful information that can help organizations make more-informed business decisions.

  • D

    data journalism

    Data journalism in an approach to writing for the public in which the journalist analyzes large data sets to identify potential news stories.

  • deep analytics

    Deep analytics is the application of sophisticated data processing techniques to yield information from large and typically multi-source data sets comprised of both unstructured and semi-structured data.

  • N

    named entity

    A named entity is a term or phrase that identifies an object from a set of other objects with similar attributes.

  • noisy text

    Noisy text is an electronically-stored communication that cannot be categorized properly by a text mining software program. Noisy text is often caused by an end user's excessive use of idiomatic expressions, abbreviations, chat and text acronyms or business-specific lingo.

  • S

    social analysis

    Social analysis is the practice of analyzing a situation or social problem through objective, systematic exploration.

  • T

    text mining (text analytics)

    Text mining is the analysis of data contained in natural language text. Text mining works by transposing words and phrases in unstructured data into numerical values which can then be linked with structured data in a database and analyzed with traditional data mining techniques.

  • U

    unstructured data

    Unstructured data is a generic label for describing any data that is not in a database or other type of data structure. 

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