Business Analytics/Business Intelligence Definitions

  • P

    process intelligence (business process intelligence)

    Process intelligence is data that has been systematically collected to analyze the individual steps within a business process or operational workflow. 

  • processing in memory (PIM)

    Processing in memory (PIM, sometimes called processor in memory) is the integration of a processor with RAM (usually DRAM or SRAM) on a single chip. The result is sometimes known as a PIM chip.

  • Q

    Qlik

    Qlik is a software company in the self-service business intelligence and data visualization market. It has tools for business users, as well as developers.

  • R

    R programming language

    The R programming language is an open source scripting language for predictive analytics and data visualization.

  • real-time business intelligence (BI)

    Real-time business intelligence is an approach to data analytics that enables business users to get up-to-the-minute data by directly accessing operational systems.

  • revenue attribution

    Revenue attribution is the process of matching customer sales to specific advertisements in order to understand where revenue is coming from and optimize how advertising budgets are spent in the future.

  • S

    SAS Institute Inc.

    SAS Institute Inc. is a software vendor that specializes in advanced and predictive analytics applications, as well as business intelligence and data visualization tools.

  • Scala (Scalable Language)

    Scala is a software programming language that mixes object-oriented methods with functional programming capabilities. It was used to create the scalable Spark analytics engine.

  • self-service analytics

    Self-service analytics is an approach to advanced analytics that gives the ability to conduct analyses to business users, rather than data scientists.

  • self-service business intelligence (BI)

    The self-service approach lets end users create personalized reports and analytical queries while freeing up IT staffers to focus on other tasks – potentially benefiting both groups.

  • small multiples

    Small multiples (also called trellis charts or lattice charts) provide data visualization of many small, interrelated graphs clustered together in a single display.

  • social analysis

    Social analysis is the practice of analyzing a situation or social problem through objective, systematic exploration.

  • social media analytics

    Social media analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions.

  • Software as a Service BI (SaaS BI)

    Software as a Service business intelligence (SaaS BI) is a delivery model for business intelligence in which applications are typically deployed outside of a company’s firewall at a hosted location.

  • sparkline

    A sparkline is a small embedded line graph that illustrates a single trend. Sparklines do not include axes or labels; context comes from the related content.

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