Business Analytics/Business Intelligence Definitions

  • S

    spreadmart (spreadsheet data mart)

    A spreadmart (spreadsheet data mart) is a situation in which a company's employees has inconsistent views of corporate data because each department relies on the data from their own spreadsheets.

  • T

    text mining (text analytics)

    Text mining is the analysis of data contained in natural language text. Text mining works by transposing words and phrases in unstructured data into numerical values which can then be linked with structured data in a database and analyzed with traditional data mining techniques.

  • text tagging

    Text tagging is the process of manually or automatically adding tags or annotation to various components of unstructured data as one step in the process of preparing such data for analysis.

  • U

    unstructured data

    Unstructured data is a generic label for describing any data that is not in a database or other type of data structure. 

  • unstructured text

    The unstructured text collected from social media activities plays a key role in predictive analytics for the enterprise because it is a prime source for sentiment analysis to determine the general attitude of consumers toward a brand or idea.

  • V

    visual analytics

    Visual analytics is a form of inquiry in which data that provides insight into solving a problem is displayed in an interactive, graphical manner.

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