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February 2014

Big data buying decisions call for open eyes and minds

Sponsored by SearchBusinessAnalytics

Big data management and analytics programs can provide competitive advantages and help drive increased revenue, but getting started on them -- and not getting caught up in all the big data hype without a solid plan of action -- can be a challenge for unprepared organizations. This e-book chapter will provide IT, business intelligence and analytics managers as well as other readers with information on the current state of big data adoption and advice on how to prepare for and launch projects, including a look at key issues to consider in the big data technology evaluation and selection process.

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