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Predictive analytics employs statistical or machine-learning models to discover patterns and relationships in data, thereby enabling the prediction of future behavior or activity. Long used by credit card companies, predictive analytics -- and now self-service predictive analytics -- is making inroads in organizations of all sizes. Based on a survey of more than 3,000 IT and business professionals, this report analyzes their responses to provide information on implementation status, maturity of implementations, value and vendors of predictive analytics tools. Access >>>
Table of contents
- Executive summary
- Trends from our survey
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