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In this e-book, learn about predictive analytics software and why it’s getting increased attention from prospective users. Read about real-world predictive analytics projects and get expert advice on organizing a predictive analytics program and on developing and utilizing predictive models in business operations and more. Get examples of how successful companies are using predictive analytics in action as well as expert insight on the potential -- and pitfalls -- of using predictive analytics software.  Access >>>

Table of contents

  • Predictive analytics early adopters focus on individual customer analysis
  • Data mining, predictive analytics: trends, benefits and challenges
  • To be effective, predictive analytics software must be tied to action
  • Using predictive analytics tools and setting up an analytics program

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