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May 2016

Functional analytics tailors BI for different departments

Sponsored by SearchBusinessAnalytics

Self-service analytics tools have been hailed by some IT experts as the key to democratizing business intelligence by allowing business users to do some of the work that was once restricted to analysts. BI is being democratized in another way as well. As organizations deploy analytics tools, some are finding that departments need different things from the platforms. So instead of one large, enterprise-wide deployment, some companies are turning to functional analytics and individual rollouts.

This three-part handbook takes a look at what certain business units need and what they can do with analytics. In the first article, Executive Editor Craig Stedman describes how getting the sales and marketing team involved in analytics at Intel helped speed up the process. Then Senior News Writer Ed Burns explains how analytics is improving the customer service at different companies. Burns closes with a look at how using data can assist with asset protection.

Table Of Contents

  • BI teams pick up the pace on sales, marketing analytics
  • Analytics tools aid customer service efforts
  • Asset protection helps create a data-driven company

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