Sponsored by SearchBusinessAnalytics
Businesses are realizing the value of social media when it comes to customer satisfaction, brand reputation, and trends and they’re increasingly turning to social media analytics to derive these insights. However, analyzing them effectively for maximum business benefit is not an easy task. Read this handbook for advice on developing a social media analytics strategy, maintaining a clear business purpose for the program and dealing with obstacles along the way. Access >>>
Table of contents
- Social media analytics pulls business insights out of online muddle
- Effective social media monitoring starts with business connections
- For unwary, obstacles make social media analytics an unfriendly task
Premium Content for Free.
More Premium Content Accessible For Free
Predictive analytics capabilities allow for top-notch big data modeling
Building effective analytical models is a key facet of big data analytics applications -- though doing so is easier said than done.
This e-book ...
Market trends tell the future of predictive analytics deployments
Predictive analytics employs statistical or machine-learning models to discover patterns and relationships in data, thereby enabling the prediction ...
Machine data equals big value for analytics programs
Sensors capture large volumes of data about the operations of industrial equipment; similarly, log files gather huge amounts of information about ...