Premium Content

Access "The dos and don'ts of social media analytics"

Beth Stackpole - Freelance writer

Sponsored by SearchBusinessAnalytics

Businesses are realizing the value of social media when it comes to customer satisfaction, brand reputation, and trends and they’re increasingly turning to social media analytics to derive these insights. However, analyzing them effectively for maximum business benefit is not an easy task. Read this handbook for advice on developing a social media analytics strategy, maintaining a clear business purpose for the program and dealing with obstacles along the way.  Access >>>

Table of contents

  • Social media analytics pulls business insights out of online muddle
  • Effective social media monitoring starts with business connections
  • For unwary, obstacles make social media analytics an unfriendly task

About the Author

Beth Stackpole - Freelance writer

As a veteran business and technology reporter, Beth Stackpole ... Read More

Access TechTarget
Premium Content for Free.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

More Premium Content Accessible For Free

  • Tap into enterprise data governance for business value
    Benchmark Report

    Data governance is all about managing data as a business asset and ensuring that data is accurate, consistent, integrated, timely, complete and ...

  • Big data buying decisions call for open eyes and minds

    Big data management and analytics programs can provide competitive advantages and help drive increased revenue, but getting started on them -- and ...

  • Big data deployments: Maximizing their value, minimizing mistakes

    Big data projects are becoming more common as companies seeking a competitive edge look to take advantage of an increasing variety of information ...