Sponsored by IBM
Businesses are realizing the value of social media when it comes to customer satisfaction, brand reputation, and trends and they’re increasingly turning to social media analytics to derive these insights. However, analyzing them effectively for maximum business benefit is not an easy task. Read this handbook for advice on developing a social media analytics strategy, maintaining a clear business purpose for the program and dealing with obstacles along the way. Access >>>
Table of contents
- Social media analytics pulls business insights out of online muddle
- Effective social media monitoring starts with business connections
- For unwary, obstacles make social media analytics an unfriendly task
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