Access "Power, reach of analytics pose new ethical dilemmas"
This article is part of the Issue 10, October 2012 issue of How a powerful business analytics strategy can raise ethical issues
There is an increasingly strong ethical dimension to technology design and use. Now that technical advancements have eased so many barriers for users, the question of how to accomplish something with technology is being replaced by this: “What do we do with all that power?” One area that’s particularly susceptible to ethical issues is analytics. Let’s explore some examples. Imagine you are an insurance company analyst, and you read that sitting in front of a computer too long can lead to neck and back problems. You've also been part of initiating a very successful customer community on your company's website. After registering on the community site, customers can discuss and rate medical specialists or peruse a large collection of information on health and diet best practices. In a moment of creativity, you decide to write a software program to track which customers spend the most time on the website, and you correlate that information with the claims data in the company’s data warehouse. Indeed, you find a correlation: Those who spend a lot of time on the ... Access >>>
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Power, reach of analytics pose new ethical dilemmas
by Frank Buytendijk
Analyze, analyze, analyze. That’s the mandate in many companies. But to avoid negative repercussions, it’s wise to proceed with caution and consider the moral issues created by powerful analytics tools.
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Unstructured text data can hold valuable insights, but analyzing it has been a challenge. New tools are changing that, opening up additional data-analysis opportunities and enabling better decision making.
- Power, reach of analytics pose new ethical dilemmas by Frank Buytendijk
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