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Access "Business intelligence manager bears burden as myths curb BI success"

Roger du Mars, Contributor Published: 20 Nov 2012
What predictive analytics pros don't do

This article is part of the Issue 9, September 2012 issue of What predictive analytics pros don't do

Caught in the current of technological advances, many a business intelligence manager is maneuvering to deploy the newest tools while working to effectively integrate and manage disparate data. This is the BI manager's pressing challenge, and it's a systemic result of our reliance on slick, sophisticated software to navigate oceans of data. But a dependence on the newest BI tools and emphasis on speedily processing data can steer an enterprise down the wrong path, analysts warn, where understanding of data takes a backseat to mechanisms for collecting and consolidating it. The advice for BI managers now is to regroup intellectually, worry less about the quick tech fix and focus on the integrity of data. Analysts point to several popular but misguided notions a BI team should treat with extreme prejudice. The tool is a panacea. With high-tech processes overstepping the appreciation of data, it's often the new tool -- sold as a cure-all -- that overshadows the data itself. "The biggest issue with BI implementations is that people keep buying into the vendor ... Access >>>

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