Access "Seeking treasure from social media tracking? Follow the customer"
This article is part of the April 2013, Volume 1, Number 2 issue of Advanced analytics, in-memory technology push information limits
Nearly 1.5 billion people used a social networking site last year. And they were all chattering about you. Sure, not every tweet, post or comment was about your company, but consider this: Twitter alone registers more than 200 million tweets a day, and half of all Twitter users recommend products in their tweets. "Social media is the world's largest focus group," said Wayne St. Amand, vice president of marketing at Crimson Hexagon, a social media monitoring and analytics software vendor in Boston. "Consumers are telling you what they want every single day on social media." Smart businesses ought to be listening. If your work in social media doesn't somehow contribute more money to your organization, then it's not working. Shabbir Safdar, founder, The Safdar Group Analyzing the data that pours out of countless social media sites across the Web has become increasingly critical for forward-thinking organizations looking to stay ahead. The discipline, known as social media analytics, allows companies to take control of the flood of social data produced every day... Access >>>
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Small businesses compete in e-commerce with same-day shipping
by Brenda Cole
Following mammoths like Amazon and eBay, smaller manufacturers are beginning to pack up their goods the day they're ordered. The industry might never be the same with same-day shipping.
Seeking treasure from social media tracking? Follow the customer
by Aaron Lester
Social media analytics tools can help companies dig into layers of online customer data in search of business gold. But a human touch is needed, too.
- Small businesses compete in e-commerce with same-day shipping by Brenda Cole
In-memory technology pushes analytics boundaries, boosts BI speeds
by Todd Morrison
In-memory appliances amp up business intelligence performance by moving processing off of disks. But cost and other issues need to be considered.
Mobile technology makes time management challenging
by Linda Rosencrance
Mobile technology has made it easier to solve problems at the office while we aren't at the office. But all that connectedness could mean more work and less play.
- In-memory technology pushes analytics boundaries, boosts BI speeds by Todd Morrison
The buzz: What are NoSQL databases?
by Jack Vaughan
Much fuss is made about these newcomers, but questions still arise. Mainly, they don't run on SQL, but that's not the full story.
Would-be Softie embraces another IT leadership path
by Mark Brunelli, News Director
He could have been part of Microsoft's meteoric rise in the 1980s, but Quintiles Inc. global IT director John Poonnen seized another day.
Windows 8 operating system a marked change in touchscreen environments
by Joshua Greenbaum
Move aside iOS: Windows 8 operating system could be what turns tablets and smartphones into serious business platforms.
Software lifecycle: App security still struggling to find a fit
by Jennifer Lent
For 10 years, application security has struggled find its place in the software lifecycle. We're still not there. Why has it taken so long?
- The buzz: What are NoSQL databases? by Jack Vaughan
Analytical modeling is both science and art
by Wayne Eckerson
Models are the key to predicting outcomes to business decisions. And while math may make them tick, it also takes a certain eye -- and ear -- for what works.
Too much business information? It's not a new problem
by Scot Petersen
The information "explosion" has brought the problem into sharper relief, but there has long been too much data. Sorting through it is the real issue.
- Analytical modeling is both science and art by Wayne Eckerson
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