Premium Content

Access "Seeking treasure from social media tracking? Follow the customer"

Published: 16 Apr 2013

Nearly 1.5 billion people used a social networking site last year. And they were all chattering about you. Sure, not every tweet, post or comment was about your company, but consider this: Twitter alone registers more than 200 million tweets a day, and half of all Twitter users recommend products in their tweets. "Social media is the world's largest focus group," said Wayne St. Amand, vice president of marketing at Crimson Hexagon, a social media monitoring and analytics software vendor in Boston. "Consumers are telling you what they want every single day on social media." Smart businesses ought to be listening. If your work in social media doesn't somehow contribute more money to your organization, then it's not working. Shabbir Safdar, founder, The Safdar Group Analyzing the data that pours out of countless social media sites across the Web has become increasingly critical for forward-thinking organizations looking to stay ahead. The discipline, known as social media analytics, allows companies to take control of the flood of social data produced every day... Access >>>

Access TechTarget
Premium Content for Free.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

What's Inside

Features

More Premium Content Accessible For Free

  • NoSQL technologies take on rising tide of big data
    BI_0414.png
    E-Zine

    For decades, IT managers, developers and business executives had limited options when shopping for database technologies: Relational databases were ...

  • In-memory databases: The golden ticket to deeper analyses?
    top_of_mind.png
    E-Handbook

    Historically, in-memory databases have been seen as a niche technology. As in-memory processing becomes less expensive and more mainstream, however, ...

  • How to be successful with enterprise data governance
    enterprise_data_governance_2nd_ed.png
    E-Handbook

    Successful data governance programs can help ensure that organizations have consistent policies and processes for defining, managing and using ...