Premium Content

Access "Bow down to the IT ROI throne on all BI projects? Fuggedaboutit!"

Published: 18 Oct 2013

Craig Stedman Return on investment is what it's all about on business intelligence programs, customer engagement initiatives and other IT projects. If you can't demonstrate a projected ROI up front, you've got no chance of getting a proposed project approved and funded. Throw that brilliant idea in the circular file and forget you ever thought of it. Right? Well, don't be so sure. IT ROI isn't all it's cracked up to be. Consider the responses to a question on our 2013 Analytics & Data Warehousing Reader Survey, conducted earlier this year. Asked to identify the top factors in evaluating and selecting BI tools for their organizations, the 681 IT, BI and business professionals who answered the question cited integration with enterprise applications, cost, fit with business requirements, usability -- and then ROI. It was a pretty distant fifth, too: Only 32% of the respondents made ROI one of their three choices, compared with between 53% and 40% for the factors that ranked above it. And that wasn't an outlier result. In a similar survey two years ago, ROI was ... Access >>>

Access TechTarget
Premium Content for Free.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

What's Inside


More Premium Content Accessible For Free

  • NoSQL technologies take on rising tide of big data

    For decades, IT managers, developers and business executives had limited options when shopping for database technologies: Relational databases were ...

  • In-memory databases: The golden ticket to deeper analyses?

    Historically, in-memory databases have been seen as a niche technology. As in-memory processing becomes less expensive and more mainstream, however, ...

  • How to be successful with enterprise data governance

    Successful data governance programs can help ensure that organizations have consistent policies and processes for defining, managing and using ...