Access "The buzz: Location intelligence software puts data on the map"
This article is part of the October 2013, Volume 1, Number 5 issue of Today's customer service starts with mobile, social consciousness
Location intelligence examines the location information that retail, customer, social media and other data is tagged with to uncover and make sense of geographic patterns and relationships. Location intelligence techniques and tools show how location data relates to real-world phenomena and plot out data on interactive maps for a better view of what's happening at specific locales. For more on location intelligence and data visualization Learn what advice users have to offer for implementing location intelligence software Check out this dashboard development and data visualization tools essential guide The buzz: With smart devices and social media use proliferating, the amount of location-tagged data is increasing rapidly. And businesses stand to benefit by broadening their business intelligence horizons with location-based applications. Location intelligence software can help retailers see how local traffic patterns affect the number of shoppers who come into stores at certain times, for example. Marketers can learn how social media users feel about ... Access >>>
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