Premium Content

Access "The buzz: Social media analytics tools a must for many"

Published: 19 Feb 2013

Social media analytics is the collecting and analyzing structured and unstructured data generated by social media sites such as Twitter, Facebook and Google+ in order to help an organization make more informed business decisions. Data can include comments, reviews, demographic information, the number of likes or tweets and the number of followers or fans. Customer service and marketing departments have expressed the most interest in social media analytics tools. The buzz: Why is everyone talking about it? For more on social media analytics tools Are social media analytics tools right for you? Learn how social media analytics tools bring clarity to chaos Find out if your company is ready for social media analytics tools In a word -- competitiveness. For years, businesses have relied on focus groups and market surveys to tap into customer input and opinion. Today, social data provides a lower-cost alternative with instantaneous feedback on products, ad campaigns and customer service as well as an avenue to track how competitors are faring. The analytics part ... Access >>>

Access TechTarget
Premium Content for Free.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

What's Inside


More Premium Content Accessible For Free

  • NoSQL technologies take on rising tide of big data

    For decades, IT managers, developers and business executives had limited options when shopping for database technologies: Relational databases were ...

  • In-memory databases: The golden ticket to deeper analyses?

    Historically, in-memory databases have been seen as a niche technology. As in-memory processing becomes less expensive and more mainstream, however, ...

  • How to be successful with enterprise data governance

    Successful data governance programs can help ensure that organizations have consistent policies and processes for defining, managing and using ...