Access "The buzz: Social media analytics tools a must for many"
This article is part of the February 2013 issue of Upward mobility? Today mobile business apps only go so far
Social media analytics is the collecting and analyzing structured and unstructured data generated by social media sites such as Twitter, Facebook and Google+ in order to help an organization make more informed business decisions. Data can include comments, reviews, demographic information, the number of likes or tweets and the number of followers or fans. Customer service and marketing departments have expressed the most interest in social media analytics tools. The buzz: Why is everyone talking about it? For more on social media analytics tools Are social media analytics tools right for you? Learn how social media analytics tools bring clarity to chaos Find out if your company is ready for social media analytics tools In a word -- competitiveness. For years, businesses have relied on focus groups and market surveys to tap into customer input and opinion. Today, social data provides a lower-cost alternative with instantaneous feedback on products, ad campaigns and customer service as well as an avenue to track how competitors are faring. The analytics part ... Access >>>
Premium Content for Free.
Business professionals, this one is for you
by Jason Sparapani, Managing Editor, E-Publications
The inaugural issue of Business Information magazine explores mobile business application use in business, a call for leadership on BI teams, Oracle’s new release and more.
Security, data usage policies must-haves for mobile app management
by Jonathan Gourlay
Making corporate data available on mobile devices calls for careful management to keep business users from going down wrong paths in using the info.
Hindsight: The case of the faulty data quality process
by Nicole Laskowski, Senior News Writer
The discovery of discrepancies in a telecom company's data led to a realization that more robust procedures for ensuring data quality were needed.
- Business professionals, this one is for you by Jason Sparapani, Managing Editor, E-Publications
Mobile business apps for real, but post-PC future likely a mirage
by Beth Stackpole
Although the use of mobile applications is growing rapidly in businesses, IT managers don't expect mobile devices to oust PCs from the workplace.
In an information downpour, data virtualization products bloom
by Mark Brunelli, News Director
Data virtualization technology is playing a larger role in the data integration market, and it has the explosion of data types and sources to thank.
The buzz: Social media analytics tools a must for many
by Nicole Laskowski, News Editor
No doubt you've heard the term social media analytics -- it's the gathering and exploring of social media data. Do you need to invest now? It depends.
- Mobile business apps for real, but post-PC future likely a mirage by Beth Stackpole
Introducing Pluggable Database, the star of Oracle Database 12c
by Mark Fontecchio, Editor
Meet Pluggable Database, the star of Oracle Database 12c—it may redefine database virtualization.
Mobile business applications are knocking at finance’s door
by Mary Driscoll
Smartphones and tablets help organizations’ employees see the same version of the performance picture. Will finance embrace these mobile solutions?
- Introducing Pluggable Database, the star of Oracle Database 12c by Mark Fontecchio, Editor
BI leaders need more than just technology
by Wayne Eckerson
It takes something other than fancy tools to lead in the business intelligence arena, says TechTarget's Wayne Eckerson, pointing to the ability to direct a diverse team.
- BI leaders need more than just technology by Wayne Eckerson
More Premium Content Accessible For Free
Advanced analytics, in-memory technology push information limits
The information explosion is in need of a cleanup crew, and this one comes equipped with advanced analytics and in-memory technology to pick up the ...
Optimizing data quality efforts in everyday processes
Poor data quality at the most minor level can have major ramifications. Read this expert e-book to gain advice on how to make data quality a high ...
How to get funding for data quality programs
Read this exclusive e-book to find tips on how to build a case and gain approval for implementing a program to increase your data quality. Also find ...