Access "The buzz: Social media analytics tools a must for many"
This article is part of the February 2013 issue of Upward mobility? Today mobile business apps only go so far
Social media analytics is the collecting and analyzing structured and unstructured data generated by social media sites such as Twitter, Facebook and Google+ in order to help an organization make more informed business decisions. Data can include comments, reviews, demographic information, the number of likes or tweets and the number of followers or fans. Customer service and marketing departments have expressed the most interest in social media analytics tools. The buzz: Why is everyone talking about it? For more on social media analytics tools Are social media analytics tools right for you? Learn how social media analytics tools bring clarity to chaos Find out if your company is ready for social media analytics tools In a word -- competitiveness. For years, businesses have relied on focus groups and market surveys to tap into customer input and opinion. Today, social data provides a lower-cost alternative with instantaneous feedback on products, ad campaigns and customer service as well as an avenue to track how competitors are faring. The analytics part ... Access >>>
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Business professionals, this one is for you
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The inaugural issue of Business Information magazine explores mobile business application use in business, a call for leadership on BI teams, Oracle’s new release and more.
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The discovery of discrepancies in a telecom company's data led to a realization that more robust procedures for ensuring data quality were needed.
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The buzz: Social media analytics tools a must for many
by Nicole Laskowski, News Editor
No doubt you've heard the term social media analytics -- it's the gathering and exploring of social media data. Do you need to invest now? It depends.
- Mobile business apps for real, but post-PC future likely a mirage by Beth Stackpole
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BI leaders need more than just technology
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It takes something other than fancy tools to lead in the business intelligence arena, says TechTarget's Wayne Eckerson, pointing to the ability to direct a diverse team.
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