Access your Pro+ Content below.
The buzz: Social media analytics tools a must for many
This article is part of the Business Information issue of February 2013
Social media analytics is the collecting and analyzing structured and unstructured data generated by social media sites such as Twitter, Facebook and Google+ in order to help an organization make more informed business decisions. Data can include comments, reviews, demographic information, the number of likes or tweets and the number of followers or fans. Customer service and marketing departments have expressed the most interest in social media analytics tools. The buzz: Why is everyone talking about it? For more on social media analytics tools Are social media analytics tools right for you? Learn how social media analytics tools bring clarity to chaos Find out if your company is ready for social media analytics tools In a word -- competitiveness. For years, businesses have relied on focus groups and market surveys to tap into customer input and opinion. Today, social data provides a lower-cost alternative with instantaneous feedback on products, ad campaigns and customer service as well as an avenue to track how competitors ...
Access this PRO+ Content for Free!
By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.
Features in this issue
The inaugural issue of Business Information magazine explores mobile business application use in business, a call for leadership on BI teams, Oracle’s new release and more.
Although the use of mobile applications is growing rapidly in businesses, IT managers don't expect mobile devices to oust PCs from the workplace.
Making corporate data available on mobile devices calls for careful management to keep business users from going down wrong paths in using the info.
Data virtualization technology is playing a larger role in the data integration market, and it has the explosion of data types and sources to thank.
The discovery of discrepancies in a telecom company's data led to a realization that more robust procedures for ensuring data quality were needed.
No doubt you've heard the term social media analytics -- it's the gathering and exploring of social media data. Do you need to invest now? It depends.
News in this issue
Meet Pluggable Database, the star of Oracle Database 12c—it may redefine database virtualization.
Smartphones and tablets help organizations’ employees see the same version of the performance picture. Will finance embrace these mobile solutions?
Columns in this issue
It takes something other than fancy tools to lead in the business intelligence arena, says TechTarget's Wayne Eckerson, pointing to the ability to direct a diverse team.