Sergey Nivens - Fotolia

News Stay informed about the latest enterprise technology news and product updates.

Visualized data aids in building, updating predictive models

Data scientists at Capital One and BuildingIQ use data visualizations to help guide their efforts in developing, training and modifying predictive models for use in advanced analytics applications.

This article can also be found in the Premium Editorial Download: Business Information: Effective data visualization crystallizes a company's crystal ball:

Recently, Capital One data scientist Brendan Herger worked on a predictive analytics project aimed at identifying potentially problematic bill totals when diners using a Capital One credit card add a tip to their tabs after the initial swipe of their card.

The goal, he said, is to help cardholders avoid accidentally leaving inappropriately large tips. The analytics application triggers a text message or email to a Capital One customer if it spots a likely discrepancy, for example, a math error that the restaurant didn't catch. The cardholder can then dispute the charge with either the restaurant or Capital One itself.

To develop the required analytical functionality, Herger and his colleagues at the banking and service company, based in McLean, Va., had to "train" the predictive model on historical data to define what inappropriate tips look like so they can be flagged during incoming transactions. On this type of analytics project, visualized data helps the data scientists monitor the model training process and make sure the conclusions generated by a model fit real-world scenarios. Herger said that if a data visualization shows a big spike in the analytics data at a given point compared to what came before or after, he knows something may be off in the model's algorithms, requiring additional development work to set it right.

For analytics teams that aren't asleep at the wheel, predictive model development is never really done. Once models are put into production, they need to be continually verified and adjusted as needed to ensure that they deliver accurate predictions over time. And there's an important role data visualization tools and techniques can play in those efforts.

Boris Savkovic, lead data scientist at analytics services provider BuildingIQ in San Mateo, Calif., said he and his team continually plot out data from buildings owned by clients to compare model-based expectations of energy use to actual historical data. The visualized data helps analysts identify outliers in the information, such as spikes in a building's power consumption caused by extreme weather events.

Once outliers are identified, they can be taken into account by the predictive modelers rather than just treating them as valid data points in training algorithms, a misstep that could reduce analytics accuracy over time. "Visualizing model predictions versus actual data helps nail down where events happen," Savkovic said.

Next Steps

Data visualization tools play important role in success of big data projects

Visualized data can be critical to business success

Software for visualizing data is getting more advanced and more complicated

This was last published in October 2016

Dig Deeper on Data visualization software

PRO+

Content

Find more PRO+ content and other member only offers, here.

Join the conversation

1 comment

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

What role does visualization of data play in predictive model development for your organization?
Cancel

-ADS BY GOOGLE

SearchDataManagement

SearchAWS

SearchContentManagement

SearchCRM

SearchOracle

SearchSAP

SearchSQLServer

SearchSalesforce

Close