- December 18, 2013
There's talk about the imminent demise of the cookies used in tracking and analyzing Web activity, but online advertising insiders say it's all hype.
- November 25, 2013
The need to understand customers more deeply is driving an increased focus on marketing analytics, according to attendees at a SAS conference.
- November 07, 2013
Marketing analytics tools can help marketers optimize campaigns. Step one is gathering large amounts of customer data.
- November 01, 2013
Many people know the "three Vs" definition of big data, but it's the third V -- variety -- that creates the most challenges.
- October 30, 2013
Traditional executives may base a lot of decisions on their gut, but successful companies leverage data-driven decisions for important initiatives.
Sponsored by SAS Institute Inc. - With streaming analytics you can solve business problems in new ways and seize new revenue opportunities. You can reduce costs and increase efficiency while improving the safety of employees and the security of assets and intellectual property. See More
Sponsored by SAS Institute Inc. - Interactive data discovery and predictive analytics technologies allow business users and analysts to identify important trends and relationships in data sets and drill down into questions from any angle. They also allow business users to collaborate with specialists to create, refine and select the best predictive models. See More
Sponsored by SAS Institute Inc. - You’re getting started with a big data analytics project on Hadoop and are impressed by the cost savings on storage compared with your data warehouse. You’ve read that TrueCar, a company that collects vast volumes of car price data for its online car-buying business, has cut its monthly data storage cost from $19/GB to $0.23/GB. So you’re wondering, should you consider moving all your business intelligence efforts to Hadoop? See More
Sponsored by SAS Institute Inc. - You want to get started with a big data project at your company, but you're unfamiliar with Hadoop and you're unsure your project will deliver value. Relax. Many organizations are struggling to implement Hadoop for a variety of reasons. In "The Current State of Hadoop in the Enterprise," by the International Institute for Analytics and sponsored by SAS, you'll find a handy list of five steps to maximize the value of a Hadoop big data project for your organization. See More
- October 29, 2013
Health policymakers are hopeful that geographic information system software can point them toward better quality and lower-cost care.
- October 21, 2013
Some businesses have a lot to gain from location intelligence, but it isn't the right destination for every industry.
- October 17, 2013
Big data gets a lot of hype, but when it comes to developing predictive models, it may not be as useful as some think.
- October 17, 2013
Predictive analytics consultant and author Eric Siegel discusses uplift modeling, an emerging technique aimed at pinpointing marketing efforts.
- October 11, 2013
Uplift modeling is helping leading-edge marketers and political campaigners to more precisely target the "persuadable" members of their audience.
- October 04, 2013
Healthcare analytics is helping hospitals avoid readmission penalties associated with the Affordable Care Act.
- October 03, 2013
You can't demonstrate a projected return on investment for a proposed business intelligence or analytics project? Maybe you shouldn't have to.
- September 25, 2013
In order to improve business decision making, some consultants say companies need to embrace operational business intelligence tools and processes.
- September 25, 2013
In a video Q&A, consultant Shawn Rogers discusses where companies stand on using big data tools and says a skills shortage is a common roadblock.
- September 09, 2013
TDWI's Fern Halper talks about work underway to develop a big data analytics maturity model. She said organizations are taking different tacks.