There have never been more ways to connect with customers—and it’s never been more challenging.
Find out why forward-thinking companies are integrating data across channels on page 12.
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Informatica Master Data Management is aimed at helping sales, marketing and customer service teams ensure they're working from the most relevant and accurate data available.
It is still difficult to move existing data warehouse jobs to Hadoop, but helpful tools are emerging. A Hadoop tool known as Cloudera Navigator Optimizer is one.
Effectively governing the data stored in different systems across big data architectures is emerging as one of the keys to a successful deployment of Hadoop and related technologies.
It's nearly impossible to whittle down the list of AWS technology and consulting partners without some guidance. AWS competencies help distinguish experienced vendors.
One benefit of Docker containers is their portability, but several common configuration mistakes can limit automation and the ability to move them between cloud environments.
AWS' acquisitions of NICE, Elemental Technologies and Cloud 9 hint at a pattern of small, service-focused buys. If AWS opens its wallet again, here's how it could spend.
IT executives will best position themselves for change by embracing artificial intelligence. Expert Reda Chouffani shares three ways AI is being used by organizations.
Office 365 has been a relative success, but some are hesitant to adopt it. New features in the Operations Management Suite, showcased at Ignite, may allay some of those fears.
Developers need to understand the value of programming and developing for Office 365.
SAP's Beyond CRM initiative and Salesforce's Commerce Cloud are going after customer data silos and trying to create a truly omnichannel picture.
Descriptive and predictive analytics methodologies can be mutually beneficial weapons in the battle to gain a competitive edge and convert prospects into customers.
It's still early days for location-based marketing, but recent integrations and acquisitions by Microsoft indicate it has LBM on its roadmap.
At Oracle OpenWorld 2016, Oracle cloud technology was the big topic of conversation. The editors of SearchOracle and SearchDataManagement discuss what they've heard about cloud.
OAUG President-elect Alyssa Johnson discusses the cloud opportunities Oracle opened up with its recent announcement and how trends like no-code apps will affect the business.
Oracle has seen the future, and it is cloud databases. 'Next Generation Databases' author Guy Harrison tells you what to expect.
The Pool Asset Management tool enables easier scheduling and cost allocation of resources that employees share, such as vehicles. Here's a look at how it works.
Fiori Elements can save development time and provide a consistent user experience across SAP Fiori apps, if you know a bit about what's under the hood.
Data controllers may find themselves without the know-how to update master data once the SAP consultants have gone and the ERP system is live. These essentials will rectify that.
The big data movement has frozen out many data professionals who are versed in SQL. Microsoft's U-SQL programming language tries to get such folks back in the data querying game.
Microsoft Azure SQL Database compatibility problems disappeared in V12, clearing the path for a SQL database migration to the cloud. Here's how to make the move.
MySQL and Microsoft SQL Server relational databases have their pros and cons. Weigh the differences between SQL Server and MySQL features, costs, functionality and more.