There have never been more ways to connect with customers—and it’s never been more challenging.
Find out why forward-thinking companies are integrating data across channels on page 12.
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Even before the hot title of data scientist was fully defined, a complementary role began to bubble up: data engineer. Here's how they differ and why companies may need one, the other or both.
With Hadoop reaching several 10-year milestones, proponents laud the big data framework for making organizations more data-driven. And there's some merit in what they're saying.
Businesses must either disrupt or be disrupted. One way to do the former is to integrate sales intelligence apps and make them self-service. Sound difficult? It doesn't have to be.
AWS made an unexpected play into the gaming market with Amazon Lumberyard. And AWS' future successes could depend on other market expansions.
Stored data has plenty of value to enterprises. And AWS has a suite of big data analytics tools for managing and processing those workloads.
Database replication can speed query performance. But to get it right, developers must understand all the components involved with Amazon Redshift and MySQL.
With the Ignite 2016 show on the way, Microsoft has a job ahead of it to make Office 365 services clearer to users.
Power BI, the analytics tool, is bringing new functionality to Microsoft SQL Server 2016 with beneficial developments including new mobile dashboards and advanced algorithms.
Here are the three steps content producers and publishers need to take to ensure effective delivery of Google micro-moments.
Your mobile app strategy should accommodate both newer prospects who haven't developed loyalty and long-standing customers who are ready to download an app.
The more complex a marketing project is, the more likely it is that you will need to work closely with other areas like sales, IT and finance. Here's how to do so successfully.
Sen. Ted Cruz didn't clinch the Republican nomination, but not for lack of technology. Campaign management software on Salesforce tracked donations, volunteers and voters.
OAUG President Patricia Dues has attended every Oracle OpenWorld. She shares her thoughts on OpenWorld 2016, and why security and the cloud are the places to look.
In advance of Oracle OpenWorld 2016, IOUG executive director Josh Berman talks about strategic leadership lessons, the NetSuite acquisition and the wild world of the IoT.
Expert Hoa Pham details the self-styled 'Scrappy Performance Test,' a low-cost method of load testing Hyperion systems that uses features of the software instead of third-party testing tools.
In an interview, SAP's chief design officer discusses how enterprises and especially IT need to embrace a design thinking process to meet the challenges of business disruption.
In-depth planning and building in scalability are just two key steps in a HANA cloud migration. Read on about the other crucial components for implementation in order to ensure success.
SAP reports growth of its Ariba Network and users laud benefits; SAP PartnerEdge Cloud Choice profit option is a new program to help partners increase sales and profits.
Consultant Michael Otey provides a step-by-step guide to upgrading from SQL Server 2014 to the 2016 release using the SQL Server Installation Center and Microsoft's upgrade wizard.
Before you upgrade to SQL Server 2016, review the hardware and software requirements and the supported upgrade paths to help make sure your deployment of the database goes smoothly.
SQL Server licensing is always complicated, and licensing for SQL Server 2016 adds new wrinkles. Expert Michael Otey provides guidance on licensing for different editions and situations.