One of the immutable laws of journalism requires editors to look back at the end of a year and put together a list of its top stories. And we certainly aren't lawbreakers at SearchBusinessAnalytics.com. We've chosen the biggest news, technology developments and trends
If you were to guess that predictive analytics topped the list, you might be shooting at the right basket. OK, you'd be throwing down a monster dunk. Interest in predictive analytics is on the rise among both BI users and vendors. One of the organizations that are investing in predictive modeling tools and other advanced analytics software is the Orlando Magic basketball team, which is using analytics to enable dynamic ticket pricing and get a better handle on season ticket renewals. Just as long as they don't try to predict what the Celtics will do the next time the two teams play.
Social media analytics also made our 2010 top-stories list. To help get you up to speed on the still-emerging technology, this month we created a special report on social media analytics software, with links to numerous articles and tips. Hope you "like" it (ha ha).
CPM software is on the list, too. Adoption levels remain relatively low -- if you're still doing budgeting, planning and other CPM processes via Excel, you might want to check out a Q&A with CIO Douglas Menefee, whose company just switched from spreadsheets to a cloud-based CPM system.
Is your organization still Excel-centric? Do you see big things for predictive analytics? Feel free to email me with your thoughts and coverage suggestions on these and other topics.
Each month, SearchBusinessAnalytics.com editors choose recent articles and other content to highlight here for our readers. We welcome your feedback on these items and our site in general – you can contact us directly or at firstname.lastname@example.org.