Scientific researchers need robust big data architectures to solve the challenges of analyzing genomic data, and some say the Apache Spark engine is well-suited for the job.
There's no doubt the maturity of Spark development for enterprises has come a long way, but it may still be too 'techy' for some businesses.
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Marketing and advertising remain sweet spots for big data technology SearchBusinessAnalytics.com | 14 May 2013
Marketing and advertising are the sweet spots for big data, but those who serve up marketing insights and ad space will need to evolve to survive.