Simply hiring a data scientist doesn't mean you'll get the full benefits of data science. Several enterprises describe how they made the practice pay off for them.
Data scientists at companies such as LinkedIn and Cisco are applying aspects of the scientific method to data mining and analysis initiatives to try to make sure they get valid results.
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Marketing and advertising remain sweet spots for big data technology SearchBusinessAnalytics.com | 14 May 2013
Marketing and advertising are the sweet spots for big data, but those who serve up marketing insights and ad space will need to evolve to survive.