While cognitive computing and the internet of things generate a lot of buzz in today's analytics world, surveyed businesses still give priority to traditional BI reporting tools.
Now is the time for businesses to think about putting in place machine learning applications to benefit from this hot advanced analytics technology trend.
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Marketing and advertising remain sweet spots for big data technology SearchBusinessAnalytics.com | 14 May 2013
Marketing and advertising are the sweet spots for big data, but those who serve up marketing insights and ad space will need to evolve to survive.