Change is always hard, but at DFW Airport, giving users personalized tools helps reduce the stress of completing BI reports in a new way.
Balancing data access and security in an organization isn't the most glamorous task, but several chief data officers at an MIT conference said it's something CDOs need to take charge of.
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Marketing and advertising remain sweet spots for big data technology SearchBusinessAnalytics.com | 14 May 2013
Marketing and advertising are the sweet spots for big data, but those who serve up marketing insights and ad space will need to evolve to survive.