Social media monitoring tools: What they can and can't do

Melanie Luna

Many companies are exploring the potential business value of employing social media analytics as part of their business intelligence strategies. Social media sites like Facebook and Twitter have much to offer in terms of honest customer feedback. But effectively managing the data that social media monitoring tools can collect -- and then doing something meaningful with that data -- still poses a challenge for many organizations, partly because the technology isn't fully mature yet. Test what you know about social media analytics software by taking this brief quiz.

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