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Big data essentials: Why you should be asking "Chewy" Qs

Are you up against data integration complexities?

When it comes to business intelligence, asking "Chewy" questions is all about moving beyond the basic questions like "How much did our business grow in the past year?" 

Instead the type of questions that you need to start asking for example is "How can we increase customer shopping basket value by 20% and loyalty by 33% by better understanding their individual interests and behavior, and considering a range of economic forecasts and competitor moves."

Think about it, which type of questions are you asking today?

Inside this exclusive report, you'll learn what the core characteristics of chewy questions are plus what other essential components for a sound big data strategy are.

This exclusive resource is made available to you by our partner, Gartner

This was first published in November 2013

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