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Customer analytics News
May 09, 2014
The long-awaited report from the White House on big data and privacy finally dropped. This news recap also looks at the TIBCO acquisition of Jaspersoft.
April 17, 2014
TechTarget's IT Priorities Survey shows that business intelligence, analytics and data warehousing projects are the top software priority this year.
March 31, 2014
Analyzing feedback on customer experiences can help companies ensure they treat customers like royalty, said participants in a panel discussion.
March 12, 2014
Businesses need to know how big data tools will fit into their larger business goals before adopting them, says a BI manager at Time Warner Cable.
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Social analysis is the practice of analyzing a situation or social problem through objective, systematic exploration. Continue Reading
Mobile location analytics is a method used by retailers to track the movements of shoppers throughout their stores. Continue Reading
Laws on data collection and use remain foggy, leaving businesses to feel their way through big data and privacy laws. Continue Reading
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Cloud storage systems aren't necessarily at the top of every business list for analytic data stores, but one Japanese retailer has experienced success. Continue Reading
Marketers are embracing analytic technology rapidly, but there are some key decisions they need to make before going all in. Continue Reading
Companies need to ask some basic questions to determine whether they'll gain business value from social media analytics, says expert Mark Whitehorn. Continue Reading
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In a Q&A, book author David Nettleton offers advice on avoiding data mining pitfalls and pinpointing valuable business data to mine and analyze. Continue Reading
In a book excerpt, author David Nettleton details questions to ask and factors to consider in weighing the potential benefits of data mining projects. Continue Reading
A series of stories on big data privacy examined current laws and the ethics of data collection. In this podcast, TechTarget editors look deeper. Continue Reading
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Analytics in healthcare is a hot topic, but providers need to get their infrastructure on more solid footing before moving forward with adoption. Continue Reading
The growing adoption of big data analytics applications is complicating data security challenges -- and creating a need for new security strategies. Continue Reading
Many businesses are in the process of developing data mining techniques, but a few tips can help them reach higher levels of success. Continue Reading