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Customer analytics News
December 01, 2015
Released with much fanfare in 2014, the Salesforce Analytics Cloud has encountered some company successes, but also more tepid response than expected. What's holding it back?
November 13, 2015
UPMC and University of Tennessee Medical Center are benefitting from healthcare analytics to reduce their readmission rates. Here's how they're doing it.
October 12, 2015
Most print media companies have struggled to make money in the 21st century, but The New York Times is using predictive analytics tools to gain a competitive edge.
September 21, 2015
Getting analytics applications like Salesforce Wave ready to yield insight to adjust business behavior can be challenging. You need to get some foundational issues in place.
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Funnel analysis is a way to measure and improve the performance of customer interactions in a step-wise progression from the initial customer contact to a predetermined conversion metric. Continue Reading
Predictive analytics modeling requires statistical and technical prowess, but modelers shouldn't overlook the business problem they're trying to solve. Continue Reading
Predictive modeling shouldn't be a solo activity. Businesses looking to get the most out of their data scientists should ensure they're working collaboratively to build analytical models. Continue Reading
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Healthcare providers have been relatively slow to adopt analytics technologies, but a few broader trends could soon reverse that. Listen to this podcast to hear what's happening and why. Continue Reading
BlackArrow CTO Joe Matarese says the Spark analytics and data processing engine has become a key part of the advertising optimization company's IT lineup, in spite of some immaturity issues. Continue Reading
This buyer's guide examines the key differentiating factors that can simplify the big data analytics software selection process once you've established your company's objectives. Continue Reading
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Hospitals and health systems may be somewhat behind the tech-adoption curve, but there are still things they can start doing today to implement analytics. Continue Reading
As companies increasingly deploy predictive analytics tools to model employee and customer behavior, they're having to set new data privacy policies to help build trust both internally and externally. Continue Reading
In a Q&A, author and consultant Dale Neef talks about how the shortage of big data skills is keeping small and midsize businesses from cashing in on new analytics technologies and applications. Continue Reading
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In some organizations, corporate lawyers are tasked with protecting data from analytics abuse. But they need to avoid tying the hands of data scientists. Continue Reading
Customer data management is not high on many organizations' lists of priorities -- until it has to be. Customers get the same ads over and over again. They say a company they've done business with for years doesn't know them. Or thinks they're ... Continue Reading
King Digital Entertainment was losing players of "Candy Crush Saga" at an early stage in the online game -- a problem it solved with help from a customer data analytics project. Continue Reading