Customer analytics News
July 07, 2016
Data scientists are in high demand, but in such scarce supply that some companies outsource their data for analysis. DataScience Inc. CEO Ian Swanson explains how it works.
June 17, 2016
Most commercial distributions of Spark offer a cloud option, and these have been popular with customers. But that doesn't mean cloud Spark platforms make sense for every situation.
June 10, 2016
Now is the time for businesses to think about putting in place machine learning applications to benefit from this hot advanced analytics technology trend.
March 30, 2016
In big data analytics, some want stronger data privacy regulations, while others want the government out of the picture.
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Funnel analysis is a way to measure and improve the performance of customer interactions in a step-wise progression from the initial customer contact to a predetermined conversion metric. Continue Reading
Predictive analytics modeling requires statistical and technical prowess, but modelers shouldn't overlook the business problem they're trying to solve. Continue Reading
Predictive modeling shouldn't be a solo activity. Businesses looking to get the most out of their data scientists should ensure they're working collaboratively to build analytical models. Continue Reading
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Sales Cloud targets sales reps focused on action, not details. While the app has dominated CRM, there are some areas of needed improvement, such as mobile. Continue Reading
At Lenovo, textual analysis software enables analysts and line-of-business workers to have a more informed dialog about customers and their ever-changing preferences. Continue Reading
To help companies target ads to website users, Sellpoints Inc. relies on the Spark processing engine -- including its Spark SQL module -- to prepare online activity data for analysis. Continue Reading
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Despite spending heavily over the last few years, many businesses struggle to realize a return on their investment in business analytics infrastructure. Continue Reading
Self-service analytics tools have been hailed by some IT experts as the key to democratizing business intelligence by allowing business users to do some of the work that was once restricted to analysts. BI is being democratized in another way as ... Continue Reading
To keep its systems running and its users happy, sports video streaming service Hudl uses log analytics software to help manage its 1,000 or so servers and streamline customer service operations. Continue Reading
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In some organizations, corporate lawyers are tasked with protecting data from analytics abuse. But they need to avoid tying the hands of data scientists. Continue Reading
Customer data management is not high on many organizations' lists of priorities -- until it has to be. Customers get the same ads over and over again. They say a company they've done business with for years doesn't know them. Or thinks they're ... Continue Reading
King Digital Entertainment was losing players of "Candy Crush Saga" at an early stage in the online game -- a problem it solved with help from a customer data analytics project. Continue Reading