Customer analytics News
July 07, 2016
Data scientists are in high demand, but in such scarce supply that some companies outsource their data for analysis. DataScience Inc. CEO Ian Swanson explains how it works.
June 17, 2016
Most commercial distributions of Spark offer a cloud option, and these have been popular with customers. But that doesn't mean cloud Spark platforms make sense for every situation.
June 10, 2016
Now is the time for businesses to think about putting in place machine learning applications to benefit from this hot advanced analytics technology trend.
March 30, 2016
In big data analytics, some want stronger data privacy regulations, while others want the government out of the picture.
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A/B testing is a statistical method used to assess proposed changes to a product or service. Continue Reading
Many businesses lack a clear A/B testing strategy when implementing changes to their websites, which means they often miss out on potential opportunities to drive improvements in site performance. Continue Reading
Data science as a service (DSaaS) is the delivery of analytical reports and data products with embedded analytics produced by a service provider's team of data scientists to a client enterprise. Continue Reading
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Artificial intelligence chatbots aren't the norm yet, but within the next five years, there's a good chance the sales person emailing you won't be a person at all. Continue Reading
The business value of machine learning algorithms isn't always obvious. As the top data scientist at one analytics services provider knows, they often require some explanation to business audiences. Continue Reading
Sales Cloud targets sales reps focused on action, not details. While the app has dominated CRM, there are some areas of needed improvement, such as mobile. Continue Reading
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The public sector has been a big IT spender in recent years, but a lot of that investment went to on-premises big data infrastructure. It's time for an update, says one expert. Continue Reading
Nonprofits don't generally have the resources of traditional enterprises, which can make implementing a big data analytics strategy difficult. But one group showed it's possible. Continue Reading
Despite spending heavily over the last few years, many businesses struggle to realize a return on their investment in business analytics infrastructure. Continue Reading
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In some organizations, corporate lawyers are tasked with protecting data from analytics abuse. But they need to avoid tying the hands of data scientists. Continue Reading
Customer data management is not high on many organizations' lists of priorities -- until it has to be. Customers get the same ads over and over again. They say a company they've done business with for years doesn't know them. Or thinks they're ... Continue Reading
King Digital Entertainment was losing players of "Candy Crush Saga" at an early stage in the online game -- a problem it solved with help from a customer data analytics project. Continue Reading