Customer analytics News
January 20, 2015
In this news recap, executives assess analytic success and marketers realign their technology spending priorities.
December 15, 2014
Customer data management is not high on many organizations' lists of priorities -- until it has to be. Customers get the same ads over and over again. They say a company they've done business with for years doesn't know them. Or thinks they're ...
November 21, 2014
Two new resources released over the past month reinforce the notion that companies are becoming more focused on getting real business value from their analytics initiatives.
October 16, 2014
After the rollout of Wave, the Salesforce Analytics Cloud, questions about cost and mobile ease of use give industry watchers pause.
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Targeted-marketing campaigns don't always find their mark. When they go astray, the results can be ugly. Continue Reading
Leading-edge companies are relying on customer analytics to help drive their marketing and service strategies. But there's more to the process than throwing data at analytics tools. Continue Reading
With all the hype about the Internet of Things, many businesses are wondering how they can get value out of IoT investments. One critical component is effective data analytics. Continue Reading
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Although the main trends in big data for 2015 may not be a huge departure from the previous year, businesses should still understand what's coming their way. Continue Reading
Predictive modeling is great for optimizing operations to the current business environment, but a Harvard professor says its value diminishes in the face of disruptive innovation. Continue Reading
A controversial Facebook research study that came to light this year provides fodder for discussions on the ethical issues involved in digital experimentation efforts. Continue Reading
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The holiday shopping season is the most important time of the year for retailers, and they're increasingly turning to data analytics to try to get an advantage over their competition. Continue Reading
Federal regulators are threatening to crack down on underperforming colleges. Marist College is using analytics to help students succeed -- and make sure it stays off the government's list. Continue Reading
Casino operations traditionally haven't been very data-driven, but the Sands casino group is using analytics tools to try to get an edge in a very competitive industry. Continue Reading
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King Digital Entertainment was losing players of "Candy Crush Saga" at an early stage in the online game -- a problem it solved with help from a customer data analytics project. Continue Reading
Sports teams have been adopting analytics tools to improve in-game performance for years, but now some are also focusing on using data analysis to boost their business operations. Continue Reading
The shortage of skilled analytics professionals is well documented, but SAS conference attendees said businesses that know where to look can find, or develop, the skills they need. Continue Reading