Customer analytics

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  • Operational analytics: Delivering insights on the fly

    As organizations recognize the benefits of providing their employees with access to real-time data, operational analytics is gaining acceptance in the marketplace. This report examines the market trends for implementing operational analytics. Based o... 

  • BI projects play key role in improving business and IT alignment

    In the lead article in this issue of BI Trends + Strategies, consultant and BeyeNETWORK expert Claudia Imhoff offers advice on how to bridge the divide between IT and the business on projects such as business intelligence and data warehousing ... 

  • Google Advertising ID

    Google Advertising ID is a piece of universally unique identifier code that allows mobile applications running on Android devices to identify users and gather data for the purposes of building profiles. 

  • rabbit hole

    A rabbit hole, in a metaphorical sense, is a long and winding exploratory path with many connections and offshoots. The term comes from Lewis Carroll's "Alice's Adventures in Wonderland." The protagonist in that book, Alice, falls down a rabbit hole ... 

  • normal distribution

    A normal distribution is an arrangement of a data set in which most values cluster in the middle of the range and the rest taper off symmetrically toward either end.  A graphical representation of a normal distribution is sometimes called a bell curv... 

  • uplift modeling

    Uplift modeling is a type of data analytics that uses predictive modeling to identify individuals who can be positively influenced by a specific outreach effort. 

  • incidence

    Incidence, in statistics, is the rate of occurrence of something within a population, or the number of times it occurs. The rate of incidence is usually expressed as a fraction, for example, 48 cases of measles out of a population of 750. It may also... 

  • advanced analytics

    Advanced analytics refers to future-oriented analyses that can be used to help drive changes and improvements in business practices. 

  • mathematical induction

    Mathematical induction is a a specialized form of deductive reasoning used to prove a fact about all the elements in an infinite set by performing a finite number of steps.  

  • inductive reasoning

    Inductive reasoning is a logical process in which multiple premises, all believed true or found true most of the time, are combined to obtain a specific conclusion. Inductive reasoning is often used in applications that involve prediction, forecasti... 

  • deductive reasoning

    Deductive reasoning is a logical process in which a conclusion is based on the accordance of multiple premises that are generally assumed to be true. 

  • polynomial interpolation

    Polynomial interpolation is a method of estimating values between known data points. When graphical data contains a gap, but data is available on either side of the gap or at a few specific points within the gap, an estimate of values within the gap ... 

  • See more Definitions on Customer analytics
About Customer analytics

Organizations can gain invaluable insight and information about customer behavior via customer analytics and the use of customer analytics software. Learn about tools and techniques for customer data analysis and customer data mining, including customer profitability and segmentation analysis, customer retention analysis and analysis of customer satisfaction data. Also, get up to date on customer churn analysis methodologies that can help reduce customer churn, such as churn modeling and analytics and churn data mining. Read news stories and case studies on technologies for analyzing customer data, and get tips and advice from business intelligence experts on deploying and managing customer data analytics systems.