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Customer analytics News
January 14, 2016
A data-driven company tends to outperform its competitors, but the asset protection process rarely drives continued evolution of analytics capabilities. Grocery chain Weis Markets is the exception.
December 28, 2015
In 2015, APIs for IBM's Watson system were front and center as a means to bring cognitive computing applications to a broader corporate audience.
December 01, 2015
Released with much fanfare in 2014, the Salesforce Analytics Cloud has encountered some company successes, but also more tepid response than expected. What's holding it back?
November 13, 2015
UPMC and University of Tennessee Medical Center are benefitting from healthcare analytics to reduce their readmission rates. Here's how they're doing it.
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Funnel analysis is a way to measure and improve the performance of customer interactions in a step-wise progression from the initial customer contact to a predetermined conversion metric. Continue Reading
Predictive analytics modeling requires statistical and technical prowess, but modelers shouldn't overlook the business problem they're trying to solve. Continue Reading
Predictive modeling shouldn't be a solo activity. Businesses looking to get the most out of their data scientists should ensure they're working collaboratively to build analytical models. Continue Reading
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With a focus on edging out their competition in 2016, businesses are looking at a variety of new approaches to advanced data analytics. Continue Reading
With sales teams struggling to access and consume data, Salesforce Wave Analytics promises ease of use and accessibility. Continue Reading
Healthcare providers have been relatively slow to adopt analytics technologies, but a few broader trends could soon reverse that. Listen to this podcast to hear what's happening and why. Continue Reading
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In this podcast, we talk with a Capgemini consultant to see what he expects from 2016 on analytics trends and how he thinks emerging methods of data analysis will affect user organizations. Continue Reading
Hadoop data and traditional BI processes may seem worlds apart, but Yellow Pages Ltd. in Canada was able to successfully bridge the two and uncover new business insights in the process. Continue Reading
Websites provide access to a global audience, but Web localization efforts should concentrate on where visitors are coming from -- and why. Continue Reading
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In some organizations, corporate lawyers are tasked with protecting data from analytics abuse. But they need to avoid tying the hands of data scientists. Continue Reading
Customer data management is not high on many organizations' lists of priorities -- until it has to be. Customers get the same ads over and over again. They say a company they've done business with for years doesn't know them. Or thinks they're ... Continue Reading
King Digital Entertainment was losing players of "Candy Crush Saga" at an early stage in the online game -- a problem it solved with help from a customer data analytics project. Continue Reading