Customer analytics News
March 30, 2016
In big data analytics, some want stronger data privacy regulations, while others want the government out of the picture.
January 14, 2016
A data-driven company tends to outperform its competitors, but the asset protection process rarely drives continued evolution of analytics capabilities. Grocery chain Weis Markets is the exception.
December 28, 2015
In 2015, APIs for IBM's Watson system were front and center as a means to bring cognitive computing applications to a broader corporate audience.
December 01, 2015
Released with much fanfare in 2014, the Salesforce Analytics Cloud has encountered some company successes, but also more tepid response than expected. What's holding it back?
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Funnel analysis is a way to measure and improve the performance of customer interactions in a step-wise progression from the initial customer contact to a predetermined conversion metric. Continue Reading
Predictive analytics modeling requires statistical and technical prowess, but modelers shouldn't overlook the business problem they're trying to solve. Continue Reading
Predictive modeling shouldn't be a solo activity. Businesses looking to get the most out of their data scientists should ensure they're working collaboratively to build analytical models. Continue Reading
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Sales Cloud targets sales reps focused on action, not details. While the app has dominated CRM, there are some areas of needed improvement, such as mobile. Continue Reading
At Lenovo, textual analysis software enables analysts and line-of-business workers to have a more informed dialog about customers and their ever-changing preferences. Continue Reading
To help companies target ads to website users, Sellpoints Inc. relies on the Spark processing engine -- including its Spark SQL module -- to prepare online activity data for analysis. Continue Reading
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To keep its systems running and its users happy, sports video streaming service Hudl uses log analytics software to help manage its 1,000 or so servers and streamline customer service operations. Continue Reading
Many enterprises today are building their business analytics programs around open source tools, but one software company took a different path. Continue Reading
There's potential for businesses that want to market Internet of Things-connected devices, but they must tread carefully around privacy and transparency concerns. Continue Reading
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In some organizations, corporate lawyers are tasked with protecting data from analytics abuse. But they need to avoid tying the hands of data scientists. Continue Reading
Customer data management is not high on many organizations' lists of priorities -- until it has to be. Customers get the same ads over and over again. They say a company they've done business with for years doesn't know them. Or thinks they're ... Continue Reading
King Digital Entertainment was losing players of "Candy Crush Saga" at an early stage in the online game -- a problem it solved with help from a customer data analytics project. Continue Reading