Incidentally, as 'enterprise search' becomes a preferred manner of data access, we could see it soon overtake CPM in labeling and hyping, despite the fact that it refers to the manner of query and BI and CPM refer to the usage of the data in the query.
- More news on the convergence of BI and CPM:
- Gartner sees BI, CPM together for the long haul
- BI, CPM converge, content intelligence emerges
- BI and CPM are complementary and must co-exist, analyst says
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