BI, as a term, has come to be pretty broad so it's easy to say somebody's in BI these days. At an entry level, you will not be responsible for all of data access/OLAP (traditional BI), data mining and data warehousing. Bide your time, be excellent and look for the opportunity to add value to the business by applying BI techniques. Then look to shift your role. And keep reading and learning! I was a DBA who got into DW/BI from reading about it and finding a good use for it at my company. I knew a good thing when I read about it. It's not the way they teach you to do it, but it worked out for all.
Again I'll say the one thing that will open up the possibilities you want, no matter what they are, is excellence in what you do. It will give you the greatest leverage.
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