Q
Problem solve Get help with specific problems with your technologies, process and projects.

Using business intelligence in marketing analytics

Find out how to use business intelligence in marketing analytics and how BI skills can be used in marketing to understand customers and buying patterns.

I am an MBA student considering a specialization in business intelligence (BI). Unfortunately, I am not a very technical person. My strength is marketing and I was under the assumption that BI will help me become a better marketer. Is it a wise decision for me to study BI for three weeks?
I do think BI will help you become a better marketer. Marketing analytics has become an important area for many organizations. Understanding a company's customers and buying patterns is critical, so I think is was very wise to study BI and continue to do so. You don't have to be the one who builds the backend of the marketing analytics system -- you could work closely with the developers to ensure the system will produce the appropriate business information.

Dig Deeper on Predictive analytics

Have a question for an expert?

Please add a title for your question

Get answers from a TechTarget expert on whatever's puzzling you.

You will be able to add details on the next page.

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

SearchDataManagement

SearchAWS

SearchContentManagement

SearchOracle

SearchSAP

SearchSQLServer

Close