I am an MBA student considering a specialization in business intelligence (BI). Unfortunately, I am not a very technical person. My strength is marketing and I was under the assumption that BI will help me become a better marketer. Is it a wise decision for me to study BI for three weeks?
I do think BI will help you
become a better marketer
. Marketing analytics has become an important area for many organizations. Understanding a company's customers and buying patterns is critical, so I think is was very wise to study BI and continue to do so. You don't have to be the one who builds the backend of the marketing analytics system -- you could work closely with the developers to ensure the system will produce the appropriate business information.
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