Ask the Experts

Ask the Experts

Advanced analytics software

• Do predictive analytics projects require data scientists?

  Expert Mark Whitehorn explains what skills are required for predictive modeling -- and whether business users can do the work of data scientists.  Continue Reading

• Social media analysis: Valuable tool or overhyped technology?

  Companies need to ask some basic questions to determine whether they'll gain business value from social media analytics, says expert Mark Whitehorn.  Continue Reading

• R language well-suited to analytical data sampling and manipulations

  Analytics expert Mark Whitehorn explains the strengths of R and how to determine if the open source programming language fits your analytics purposes.  Continue Reading