Business Analytics/Business Intelligence Definitions

This glossary explains the meaning of key words and phrases that information technology (IT) and business professionals use when discussing business analytics and related software products. You can find additional definitions by visiting WhatIs.com or using the search box below.

  • A

    A/B testing (split testing)

    A/B testing, sometimes called split testing, is an assessment tool for identifying which version of something helps an individual or organization meet a business goal more effectively.

  • Ad Hoc Analysis

    Ad hoc analysis is a business intelligence (BI) process designed to answer a single, specific business question.

  • advanced analytics

    Advanced analytics is a broad category of inquiry that can be used to help drive changes and improvements in business practices.

  • analytic database

    An analytic database is specifically designed to support business intelligence (BI) and analytic applications, typically as part of a data warehouse or data mart.

  • association rules (in data mining)

    Association rules are if-then statements that help to show the probability of relationships between data items within large data sets in various types of databases.

  • B

    BABOK Guide (Guide to the Business Analysis Body of Knowledge)

    The guide to the Business Analysis Body of Knowledge, or the BABOK Guide, is a book from the International Institute of Business Analysis (IIBA) that provides essential support and direction to business analysts (BAs) by presenting a collection of the activities that comprise business analysis.

  • big data analytics

    Big data analytics is the often complex process of examining large and varied data sets, or big data, to uncover information -- such as hidden patterns, unknown correlations, market trends and customer preferences -- that can help organizations make informed business decisions.

  • BIRT (Business Intelligence and Reporting Tools)

    BIRT (Business Intelligence and Reporting Tools) is an open source technology platform sponsored by the Eclipse Foundation that consists of a visual report designer and a runtime component for Java and Java EE environments.

  • blue ocean strategy

    Blue ocean strategy is a business plan of action developed by W. Chan Kim and Renée Mauborgne and detailed in their 2005 book, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant.

  • business analytics (BA)

    Business analytics (BA) is the iterative, methodical exploration of an organization's data, with an emphasis on statistical analysis. Business analytics is used by companies that are committed to making data-driven decisions.

  • business intelligence (BI)

    Business intelligence (BI) is a technology-driven process for analyzing data and presenting actionable information to help executives, managers and other corporate end users make informed business decisions.

  • business intelligence architecture

    A business intelligence architecture is a framework for organizing the data, information management and technology components that are used to build business intelligence (BI) systems for reporting and data analytics.

  • business intelligence competency center (BICC)

    A business intelligence competency center (BICC) is a team of people that, in its most fully realized form, is responsible for managing all aspects of an organization's BI strategy, projects and systems.

  • business intelligence dashboard

    A business intelligence dashboard is a graphical interface that displays the current status of metrics and key performance indicators (KPIs) for an enterprise.

  • C

    Campbell's Law

    Campbell's Law is the observation that once a metric has been identified as a primary indicator for success, its ability to accurately measure success tends to be compromised.  

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