A - Definitions
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			advanced analyticsAdvanced analytics is a broad category of inquiry that can be used to help drive changes and improvements in business practices. 
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			asset turnover ratioThe asset turnover ratio is a measurement that shows how efficiently a company is using its owned resources to generate revenue or sales. 
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			association rulesAssociation rules are if-then statements that show the probability of relationships between data items within large data sets in various types of databases. 
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			What is ad hoc analysis?Ad hoc analysis is a business intelligence (BI) process designed to answer a specific business question by using company data from various sources. 
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			What is an analytics database (analytical database)?An analytics database, also called an analytical database, is a read-only system that stores historical data on business metrics such as sales performance and inventory levels.