A - Definitions
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A
A/B testing (split testing)
A/B testing is a statistical method used to assess proposed changes to a product or service.
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ad hoc analysis
Ad hoc analysis is the term commonly used in businesses to describe a product (analytical report, statistical analysis or model, or other report or summary of data) produced one time to answer a single, specific business question.
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advanced analytics
Advanced analytics is a broad category of inquiry that can be used to help drive changes and improvements in business practices.
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analytic database
An analytic database is specifically designed to support business intelligence (BI) and analytic applications, typically as part of a data warehouse or data mart.
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association rules (in data mining)
Association rules are if/then statements that help uncover relationships between seemingly unrelated data in a transactional database, relational database or other information repository.