A - Definitions
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A
A/B testing (split testing)
A/B testing, sometimes called split testing, is an assessment tool for identifying which version of something helps an individual or organization meet a business goal more effectively.
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Ad Hoc Analysis
Ad hoc analysis is a business intelligence (BI) process designed to answer a single, specific business question.
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advanced analytics
Advanced analytics is a broad category of inquiry that can be used to help drive changes and improvements in business practices.
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analytic database
An analytic database is specifically designed to support business intelligence (BI) and analytic applications, typically as part of a data warehouse or data mart.
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association rules (in data mining)
Association rules are if-then statements that help to show the probability of relationships between data items within large data sets in various types of databases.