Advanced analytics Definitions

  • M

    MapR

    MapR Technologies is a distributed data platform for AI and analytics provider that enables enterprises to apply data modeling to their business processes with the goal of increasing revenue, reducing costs and mitigating risks.

  • mobile location analytics (MLA)

    Mobile location analytics is a method used by retailers to track the movements of shoppers throughout their stores.

  • N

    natural language processing (NLP)

    Natural language processing (NLP) is the ability of a computer program to understand human language as it is spoken.

  • P

    predictive analytics

    Predictive analytics is a form of advanced analytics that uses both new and historical data to forecast activity, behavior and trends.

  • R

    R programming language

    The R programming language is an open source scripting language for predictive analytics and data visualization.

  • S

    SAS Institute Inc.

    SAS Institute Inc. is a software vendor that specializes in advanced and predictive analytics applications, as well as business intelligence and data visualization tools.

  • social media analytics

    Social media analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions.

  • T

    text mining (text analytics)

    Text mining is the process of exploring and analyzing large amounts of unstructured text data aided by software that can identify concepts, patterns, topics, keywords and other attributes in the data.

  • V

    visual analytics

    Visual analytics is a form of inquiry in which data that provides insight into solving a problem is displayed in an interactive, graphical manner.

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