Big data analytics Definitions

  • N

    natural language processing (NLP)

    Natural language processing (NLP) is the ability of a computer program to understand human language as it is spoken.

  • P

    predictive analytics

    Predictive analytics is a form of advanced analytics that uses both new and historical data to forecast activity, behavior and trends.

  • R

    R programming language

    The R programming language is an open source scripting language for predictive analytics and data visualization.

  • revenue attribution

    Revenue attribution is the process of matching customer sales to specific advertisements in order to understand where revenue is coming from and optimize how advertising budgets are spent in the future.

  • S

    SAS Institute Inc.

    SAS Institute Inc. is a software vendor that specializes in advanced and predictive analytics applications, as well as business intelligence and data visualization tools.

  • social media analytics

    Social media analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions.

  • T

    text mining (text analytics)

    Text mining is the process of exploring and analyzing large amounts of unstructured text data aided by software that can identify concepts, patterns, topics, keywords and other attributes in the data.

  • U

    unstructured data

    Unstructured data is information, in many different forms, that doesn't hew to conventional data models and thus typically isn't a good fit for a mainstream relational database.

  • V

    visual analytics

    Visual analytics is a form of inquiry in which data that provides insight into solving a problem is displayed in an interactive, graphical manner.

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