Integration Definitions

  • B

    business intelligence (BI)

    Business intelligence (BI) is a technology-driven process for analyzing data and presenting actionable information to help executives, managers and other corporate end users make informed business decisions.

  • E

    embedded BI (embedded business intelligence)

    Embedded BI (business intelligence) is the integration of self-service BI tools into commonly used business applications.

  • enterprise mashup (or data mashup)

    An enterprise mashup is the integration of heterogeneous digital data and applications from multiple sources for business purposes. An enterprise mashup is also sometimes known as a business mashup or, less precisely, as a data mashup.

  • I

    in-database analytics

    In-database analytics is a scheme for processing data within the database, avoiding the data movement that slows response time.  

  • M

    MicroStrategy

    MicroStrategy is an enterprise business intelligence (BI) application software vendor.

  • mobile business intelligence

    Mobile business intelligence is an extension of business intelligence (BI) from desktops and laptops to mobile devices such as Blackberry, iPhone, and iPad.  Reports, charts, graphs, and alerts are designed for viewing on smaller mobile screens. 

  • O

    operational intelligence (OI)

    Operational intelligence (OI) is an approach to data analysis that enables decisions and actions in business operations to be based on real-time data as it's generated or collected by companies.

  • S

    self-service business intelligence (BI)

    Self-service business intelligence (BI) is an approach to data analytics that enables business users to access and work with corporate data even if they do not have a background in statistical analysis, BI or data mining.

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