An analytic database is specifically designed to support business intelligence (BI) and analytic applications, typically as part of a data warehouse or data mart.
Customer analytics, also called customer data analytics, is the systematic examination of a company's customer information and customer behavior to identify, attract and retain the most profitable customers.
The decision-making process, in a business context, is a set of steps taken by managers in an enterprise to determine the planned path for business initiatives and to set specific actions in motion.
Key performance indicators (KPIs) are business metrics used by corporate executives and other managers to track and analyze factors deemed crucial to the success of an organization.
Process intelligence is data that has been systematically collected to analyze the individual steps within a business process or operational workflow.